The feature is already live for all users. Per Search Engine Journal, FLoC tracking is blocked on all devices by default when DuckDuckGo search is used. FLoC is supposed to run automatically on Chrome once it launches, but that won’t happen if DuckDuckGo is your choice for online searches. The simplest way to prevent FLoC tracking in Chrome is to set DuckDuckGo as the browser’s default search engine. But, unless you know that blocking cookies can also prevent FLoC tracking, you won’t find a FLoC-specific setting in Chrome. There is one way to stop FLoC tracking on Chrome right now, and that’s to block third-party cookies. DuckDuckGo is a search engine that is available as an extension for the desktop version, and as an app for the mobile version. The test enrolls users automatically, without letting them choose whether or not to participate and without offering clear instructions on how to opt-out once they’re in.ĭuckDuckGo, the company behind a popular Google Search alternative that doesn’t track users, is taking matters into its own hands, looking to block Chrome’s FLoC tracking with two separate tools. More recently, the non-profit launched a tool that tells users whether they’ve been included in Google’s early FLoC pilot. You can use the DuckDuckGo Chrome extension to block FLoC’s tracking, which is an enhancement to its tracker blocking and directly in line with the extension’s single purpose of protecting. The Electronic Frontier Foundation (EFF) explained in a series of blog posts why FLoC is a terrible idea, saying that the technology might lead to abuse, allowing third parties to fingerprint users. Our extension provides the privacy essentials you need to seamlessly take control of your personal information, no matter where the Internet takes you: Escape. Some have criticized Google’s new tool and the way the company is talking about it. Google says FLoC will protect user privacy while user data is collected for personalized ads.
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